Technology and Ethics

The SHEIN controversy: don't throw the baby out with the bathwater.

The controversy around Shein entering a historic Parisian department store has sparked justified outrage about environmental impact and labor concerns. These issues matter—and must be addressed.

But let’s not miss the other side of the story.

Shein has pioneered something few in the fashion industry have cracked:
- Hyper-responsive demand prediction
- Pull-based micro-manufacturing
- Near-zero overstock

While many brands still overproduce “hoping” to sell, Shein analyzes preferences, produces what customers actuallywant, and minimizes waste from unsold inventory. This tech-enabled model isn’t the problem—it’s part of the solution.

What if instead of rejecting the entire model, we selectively learned from what works?
What if European brands combined this operational intelligence with our values—responsible production, sustainability, and quality?

🧩 “Smart + Ethical” must be the future of fashion.
Let’s build it—before we lose even more ground

#SustainableFashion #RetailTech #FashionInnovation #LearnFromTheBest #EthicalFashion #FutureOfRetail